Corporate Social Responsibility and The Peace Panda...

Corporate social responsibility (CSR) is defined as an initiative by companies to manage its business, positive image and reputation that reflects from its business on the society, such as the environment and its impact on the society. BreadTalk, with business expansions into China, had a program which practiced corporate social responsibility during the Sichuan Earthquake incident. It was undoubtedly one of China’s most devastating natural disasters. BreadTalk came up with a â€Å"Peace Panda† program which showed their support for the victims and to play a part in the relief efforts. The â€Å"Peace Panda† program is basically panda-shaped bread which was an iconic symbol of Sichuan was meant to appeal to consumers. BreadTalk then had the†¦show more content†¦Culture represents the customs and social behaviour of a society. To have dealings with one’s culture, one must understand another’s culture to prevent venturing into taboos which might be perfectly normal in other cultures. For example, Power Distance in United States is such that superiors and subordinates often interact socially as equals. However in China, superiors and subordinates do not interact socially as equals. Respect between superiors and subordinates exist heavily regardless whether is during work hours or after work. For most expansions into a foreign country, companies will hire locals to aid in manpower. Higher management positions are usually brought over with the company. The higher management staff will have to supervise the local workers to provide the company with the productivity they want. In this case the higher management staff will have to understand the work culture for the locals in order to not breach any taboos or customs to the local working culture. By understanding the work culture it will also show that the company has respect for the locals and that they gave effort to study the local work customs. Without background study, expansion into another country will be very risky. BreadTalk business managers had done adequate background researches for every expansion into a foreign country. Due to the fact that BreadTalk’s home country is Singapore, not everyShow MoreRelatedCorporate Social Responsibility Corporate Social Responsibility is define as intended actions of an800 Words   |  4 PagesCorporate Social Responsibility Corporate Social Responsibility is define as intended actions of an organization that changes its company process to operate in an society, environmentally and feasible way which affect the community development and human rights. Corporate Social Responsibility programs aim to provide value to the society while at the same time improve an organization’s reputation and leading to success. 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